Sessions

Nine sessions over two days cover the basics like marketing and management along with the many distinct ways fitness is being redefined through a Christian-faith centered context.  Our session topics and presenters deliver instruction and motivation so you can redefine fitness in your community.

2017 Conference Schedule

November 8, 2017

9:00 am - 10:00 am
Session 01: Redefine How You Do Fitness

By Brad Bloom, Publisher, Faith & Fitness Magazine

Changes in the fitness business are happening fast, which is why some of the most innovative and successful professionals are making faith central to what they do. Get started with an examination of how faith has played a historical role in fitness and ways it is most prominently shaping the industry today.

You’ll be introduced to key terms and leaders, rationale and ethos, red-flags and best practices all combined with reports, findings and commentary. This isn’t your typical linear presentation. You’re here for a reason – to ask questions, get ideas and build a strategy. Be ready to drive that agenda from the beginning through one incredibly productive session.

10:15 am - 10:45 am
Networking Break (discover who is doing what):

This is one fast half hour to have business cards in hand and be ready to make this conference your own.

10:45 am - 11:45 am
Session 02: Deliver Outrageous CX

By our featured personal trainers and more

You are not only capable of creating an amazing customer experience, the push to deliver a more dynamic and personal encounter every time is what is redefining fitness — for the better – a lot better! It’s not at all about what your client does it is always about who they are. Our trainers, owners and more cut to core with insights that will transform how you think about your customers and your fitness service.

11:45 am - 1:00 pm
LUNCH (on your own):
1:00 pm - 2:00 pm
Session 03: Fitness Retreats That Reboot And Reach Out

By Amy Sotis, Founder Luminaries Fitness Retreats

Sure it has taken some effort to get to Orlando for the Redefined Conference and Athletic Business Show. For many it is one of the best fitness-focused highlights of the year. Most of your clients and members never get to experience anything like this.  The good news – After you take this session, you can change that for them and create a fitness retreat they’ll want every year.

November 16, 2016

2:00 pm - 3:00 pm
Session 04: MARKETING FITNESS MINISTRY

By Michelle Medlock Adams author of Love and Care for the One and Only You.

What is your message and how are you communicating it? Michelle will give you proven strategies to get news coverage for your gym or fitness business in local newspaper, television, and more. You want to lead the trend, innovate and redefine fitness. To do that Michelle will give you creative ways to promote using social media and make an impact on the community.

3:00 pm - 3:15 pm
BREAK:
3:15 pm - 4:15 pm
Session 05: WELLNESS AND SPA AS FITNESS MINISTRY

By Hannah Cox, Faith & Fitness Magazine Spa Editor and Wellness Contributor.

Discover the power of innovation through combination. This session is designed to help everyone take previously disconnected key services and strategically blend them together as a powerful ministry that will capture the attention of your community. You’ll learn how a spa component in your fitness business can deliver nurturing care, ignite compassion and hope, and fuel a continual refreshing in your members or clients that will get them being other-minded.

4:15 pm - 5:15 pm
Session 06: MANAGING FITNESS MINISTRY

By Debbie Brown, Fitness Director, Houston’s First Baptist, Introduction by Brad Bloom, Publisher, Faith & Fitness Magazine.

Get to work with a clear plan for doing ministry with your fitness business. Having the best local destination for fitness will take plenty of physical, financial, strategic and spiritual muscle. This session examines all the details of getting your new fitness ministry started or transitioning your existing business into your next-gen design. We’ll keep it practical and yet cover the gamut from staffing, marketing, safety and much more. Grow membership, influence, programs and services, and the personal spiritual lives of individuals and families you serve.

5:15 pm - 5:30 pm
Full Group Recap and Day 2 Preview:

November 17, 2016

8:30 am - 9:00 am
Registration:
9:00 am - 10:00 am
Session 07: GROUP EXERCISE AS FITNESS MINISTRY

By Twyla Gurlea and Kay Snow, WholyFit

This session will help you to redefine group exercise as a way to inspire, enliven and nurture healing through movement as worship. You’ll be introduced to methods for helping both small group and large group classes reflect on Bible truths kinesthetically and you’ll be given instruction on how you can do practical spiritual ministry. Twyla and Kay will guide you through various styles of group exercise: warm-up, gentle restorative mat work and A.R.T. Aerobic, Resistance, Training.. You’ll see how WholyFit provides a foundation and process for doing group exercise as fitness ministry in the church, gym, personal training studio and other community locations so that you can consider how to develop or retool your own group exercise offerings.

10:00 am - 10:30 am
Break:
10:30 am - 11:30 am
Session 08: Training And Staffing Spiritually-Minded Fitness Professionals

By Scott Roberts, Professor and Chair, Department of Kinesiology, William Jessup University. The demand for fitness and wellness professionals capable of meeting spiritual needs is rising and is expected to continue in coming years in both the public and private sectors. The education, training and hiring of faith-centered staff is critical for fitness businesses to attract and retain members wanting personal development, ritual, accountability, discipline and community. Dr. Roberts will share how he blends his years of experience in education and fitness with faith to create an innovative faith-centered fitness curriculum for the new generation of ministry-driven fitness professionals. He will teach you how to identify, hire, train and motivate them to meet the health/fitness and ministry needs of clients/members. He will illustrate the impact that faith-centered fitness is already making by sharing employee’s and employer’s personal testimonies.

11:30 am - 12:00 pm
Expo transition break:
12:00 pm - 4:00 pm
Expo Hall opens.:

(Join us at booth #1525 for one-on-one conversations with many from our team.)

4:00 pm - 5:00 pm
Session 09: REDEFINING FITNESS NOW FOR THE FUTURE

By Brad Bloom, Publisher, Faith & Fitness Magazine.

It’s much more than our final conference session. It’s the beginning launch to what’s next for you. Brad identifies head turning trends you can leverage for 2017.  This media reception is the capstone to our two-day conference. Designed to highlight our presenters’ key concepts so you can inventory the tools and strategies you can use to build a strong future. It all culminates with a celebration of YOU – our attendees.  This is your chance to present what you do and how you plan to redefine fitness. Be prepared for an electric conclusion where you take center stage and tell the rest of the story.

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